‍Overview

Sash Media Group is a creative powerhouse that provides music production and record label services to artists in the US and LATAM. Based in Atlanta, Georgia, Sash Media Group was founded by Grammy-winning producer and artist Samuel Ash. Samuel has worked with hip hop royalty like 2 Chainz, T.I., Kendrick Lamar, Young Jeezy, J.Cole, and more. 

The Challenge: Legally Organized

Being a new record label, Sash Media Group needed a cost-effective way to create and manage all their contracts without spending thousands of dollars on billable hours.

“As artists and producers ourselves, we understand the importance of doing things right and being transparent to protect our relationships. We also know that hiring a veteran industry lawyer can be prohibitively expensive, particularly at such an early stage. That means we needed to find a cost-effective way to do things the right way,” says Samuel Ash, co-founder of Sash Media Group.

Sash Media Group needed to draft the master contract they will be using with their artists in both Spanish and English. Their actual business model doesn’t fit any traditional contract, so they had to design their own agreement with their specific requirements.

“Flou is a game-changer. Creating agreements is quick and easy, allowing us to focus on working with the artists. You know? Actually producing and marketing the music, instead of trying to figure out all the paperwork,” says Samuel Ash.

The Requirements: What Did Sash Media Group Need?

To draft their own master contract, Sash Media Group needed the following:

• Ever-Growing Library of Templates in Spanish and English: Updated, lawyer-approved, easy-to-use music contract templates in plain language. 
• One System for Contracts: An all-in-one contract tool that covered contracts from draft to signature and beyond.
• Quality of Support: Lower legal costs on outside counsel.

“I wanted a single solution. I didn’t want to pay for multiple tools like DocuSign or PandaDoc,” Samuel said.

The Solution: Self-Serve Contracts

Sash Media Group adopted Flou quickly after signing up, with speedy onboarding and support from Flou’s implementation team. “Flou’s support team is on another level. I requested a template on July 1, and by July 8 I had it in my template library in both Spanish and English. They even sent me a personalized explainer video,” says Samuel. “By July 19, we had already signed our first artist with Flou.”

Implementing Flou enabled Sash Media Group to quickly and easily self-serve on their master contract using pre-approved templates and simple Q&A forms.

The Results

“Implementing Flou saved us easily over $3,000 between initial consultation and contract fees. Not to mention the time we saved looking for the few music attorneys out there,” says Samuel.

Saving more than $3,000 in legal fees means that Sash Media Group will be able to invest that money in the actual production and marketing of their music. “But the biggest ROI comes from how simple it is. We saw the value within the first week of subscribing.”